Digital Reputation: How Come Companies Buy Ratings and How to Do It Safely
Online, your voice is your storefront. Pulling up GPS software to discover where to get a morning espresso, selecting a temporary home for a night away from your city, or ordering a vacuum cleaner — almost all of us first look at the stars and read other people's words. Strong positive ratings and the words that accompany them act like an introductory letter from a respected mutual...